Black Friday and Sustainability

Black Friday is the informal name used in the United States to indicate the Friday following Thanksgiving Day, known to start the season for Christmas shopping and sales.

Large commercial chains usually offer exceptional promotions on this occasion in order to increase sales, often stimulating the purchase of goods intended for a short life.

On the one hand, very advantageous conditions emerge, on the other, the highest rate of packaging waste of the entire year is generated, according to the Freight Leaders Council (an association that brings together logistics companies in Europe).

Plastic, in particular film and polystyrene, paper and cardboard, textile waste and electrical and electronic equipment (WEEE) are the main waste that accumulate on this day. In addition to an environmental impact with strong CO2 emissions, estimated by European Federation of Transport and Environment (Transport & Environment, T & E) researches in 1.2 million tonnes of CO2 emitted by trucks intended to transport goods between points of sale, without considering home deliveries.

The experts of the Italian Society of Environmental Medicine (Sima) have also calculated the impact in terms of air pollution at another 400 thousand tonnes of CO2 globally for the rapid transport of deliveries of online purchases, the circulation of private vehicles to go to shopping centres and excessive packaging used. The power to choose responsible and informed purchases is therefore in the hands of consumers.

This is the reason that pushed Paoul, in particular in this month of November, to loudly promote the theme of environmental sustainability through virtuous circular economy processes which involve the internal production of accessories, such as the case for sole cleaning brushes, with the waste of raw materials used to make shoes or the promotion of shoe repairs to extend the life cycle of the product.


In contrast with market trends, we therefore invite you to protect the social well-being that unites us all by favoring long-term purchases to the detriment of those linked to fast fashion and fast consumer goods.

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