15 MARCH 2017
PAOUL SPONSOR OF THE 2017 FINNISH OPEN
From March 17th to 19th, in Helsinki in Finland, there will be the Finnish Open, the biggest dance sport event. Paoul could not miss as sponsor of this prestigious manifestation that in 2016 have seen the participation of more than 1800 dancers coming from all over the world and belonging to the different categories of standard and Latin dances.
An important presence of the Italian brand that Paoul has decided to promote with an on-site campaign with banner, distribution of the pocket catalogues and of the unmissable Paoul gazette, without forgetting the web with the visibility on the web site of the event and dedicated social pages. Further than this the important moment of the award ceremony, with the assignment of a gift coupon labelled by Paoul to all winning couples. A massive media coverage, thanks to the more than 35 international tv channels, will tell about the event that is, nowadays, on of the most important "grand slam" of the world.
With this sponsorship Paoul aims to reinforce its own existence at an international level seizing the occasion to present the 50th year of activity of the Paduan company, whose peak will be from June 19th to 25th, with an entire week of thematic events dedicated to the celebration of the factory and the valorization of all those values that made it famous: innovation, tradition, Made in Italy and, of course, dance.