News

15 Ferubary 2017

FROM AN IDEA OF JOSE' PEREZ, A PRODUCT CREATED TO CUDDLE THE MOST DEMANDING DANCERS. COPPELIA AND PAOUL, TOGETHER WITH THE STAR, FOR A WINNING CO-MARKETING PROJECT.

 

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Collaboration is the most sincere form of appreciation. It is from this consideration that the international star José Perez relied on two of the most prestigious brands connected with dance, Coppelia and Paoul, to develop an innovative product that integrates the respective competences, a ten-year know-how and an experience built on the most famous stages all over the world.


A feet warmer boots created and realized together by the two Italian brands that knew how to give birth to the idea of the Cuban dancers, with the aim of "taking care" of with the aim of "taking care" of one of the most important expressive means of who dances: it has been realized in fact to protect the feet during the rehearsals, between a lesson and another or before an exhibition, the original feet warmer boot avoids the temperature leap guaranteeing the best safeguard possible, comfort and perfect stability and mobility.


The historical brand of Brescia Coppelia – excellence in the production of clothes, shoes and accessories for ballet entirely made in Italy – has far-back started with José a fruitful collaboration that led in a few months to the birth of a real line of technical sportswear dedicated to dancers to which the new feet warmer boot is the ideal completion. Exactly in this situation Paoul – Made in Italy brand who expresses passion for dance and love for craftsmanship through its shoes and that in 2017 will celebrate 50 years of activity – knew how to add a big and indispensable contribution.


Josè Perez, for years one of the most appreciated professional dances of the tv program Amici di Maria De Filippi who enchanted the public with the choreographies of Alessandra Celentano, today is a choreographer and successful interpreter who knew how to translate from his own experience the necessities of dancers into unique products.


The new feet warmer boot will be launched in February during Danza in Fiera in the stand of Coppelia, where the public will be able to see with its own eyes what makes this shoe so unique. An accurate study from Paoul and Coppelia on materials, lycra and neoprene, to allow the elasticity in the movements, an ingenuous lined insole for an absolute comfort; an anti-slip sole to walk also outside; a washable cloth, breathable and solid, that can be folded into a small space; a geometric print, in a mix of blue and green shades; finally the accessories: two laces, one at the ankle and another on the shaft, with a chromed effect to recall the shimmering shell of the insect considered by the Egyptians a powerful amulet.


Hence, a project that put together the tradition of artisanship to the continuous research, the Italian excellence to innovation.

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